RSS

Tag Archives: South African Airways

South Africa boosted by exposure to UK travellers


South African Airways Extreme Fares campaign has seen exceptional 2013 figures for the airline in the UK, with income up 70 per cent year-on-year across some channels. The unprecedented improvement in January bookings comes after the recent launch of South African Airways’ focused winter adventure travel marketing campaign.

This witnessed the airline partner with adventurer Charley Boorman for his 4 part TV series Charley Boorman’s South African Adventure, which was broadcast on Channel 5 and exhibited South Africa’s ultimate experiences throughout January. The country was also in the limelight last month on the BBC as a consequence of David Attenborough’s ‘Africa’ show. Both shows generated interest which SAA were able to expolit.

Jon Danks head of UK&I marketing & communications, SAA said: “The integrated campaign ran across key digital, print, and social media channels, anchored to the range of adventures showcased in both shows.

“Our tie up with Charley and Channel 5 presented a cost effective broadcast solution alongside great support from partners such as Lonely Planet and tourist boards from across Southern Africa.”

UK January progress is even more remarkable given that in January last year the airline flew direct to both Johannesburg and Cape Town, since which it has dropped the direct service to Cape Town to focus on its network. The new campaign focused on the wide range of destinations across Southern Africa accessible via SAA’s Johannesburg hub.

The TV show has been hailed a success by broadcaster Channel 5 with nearly 4 million people in the UK watching, in turn engaging with SAA’s brand.

 

Tags: , , , ,

World Travel Awards announces 2012 Africa winners


World Travel Awards has unveiled the leading travel brands in Africa for 2012.

South African Airways, Abercrombie & Kent, &Beyond, Avis, Travel with Flair and Mantis Collection were among the organisations named the finest in their field by voters.

Morocco’s continuing rise up the global tourism order was acknowledged with it emerging victorious in several blue-ribbon categories.

The ancient medina of Marrakech saw off tough competition from the likes of the Kalahari Desert (Namibia), Kruger National Park (South Africa), Mt. Kilimanjaro (Tanzania) and Cape Town (South Africa) to win the coveted title of “Africa’s Leading Destination”.

Properties in Marrakech also enjoyed top honours.

Amanjena was voted “Africa’s Leading Luxury Resort”, while the Royal Mansour was named “Africa’s Leading Hotel” in a category that included The Palace of the Lost City (South Africa), Fairmont the Norfolk (Kenya) and Grand Hyatt Cairo (Egypt).

Nations across the continent shared in the travel triumph.

Hilton Cairo Zamalek Residences (Egypt) was voted “Africa’s Leading New Hotel”, while Magical Kenya was named “Africa’s Leading Tourist Board”.

South Africa enjoyed a significant share of the accolades.

Notable winners included Saxon Boutique Hotel, Villas & Spa (“Africa’s Leading Luxury Hotel”), The Blue Train (“Africa’s Leading Luxury Train”), Ellerman House & Villa (Africa’s Leading Luxury Villa), Fairmont Zimbali (“Africa’s Leading Tourism Development Project”) and Shamwari Game Reserve (“Africa’s Leading Safari Lodge”).

The comprehensive WTA programme, hailed as the ‘Oscars of the travel industry’ by the global media, highlights and rewards those travel brands that have made the greatest contribution to the industry in quality, innovation and service, over the past year.
WTA president Graham Cooke underlined the depth and quality of the travel and tourism sector across Africa.

He said: “Our winners are drawn from the breadth of Africa, reflecting how the outstanding natural attractions of the continent are being complimented with a growing portfolio of luxury facilities.

“I am sure these organisations will fare strongly in our Grand Final, which takes place in New Delhi, India on December 12th 2012.”

 
Leave a comment

Posted by on 20/09/2012 in Travel News

 

Tags: , , ,