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South Africa boosted by exposure to UK travellers


South African Airways Extreme Fares campaign has seen exceptional 2013 figures for the airline in the UK, with income up 70 per cent year-on-year across some channels. The unprecedented improvement in January bookings comes after the recent launch of South African Airways’ focused winter adventure travel marketing campaign.

This witnessed the airline partner with adventurer Charley Boorman for his 4 part TV series Charley Boorman’s South African Adventure, which was broadcast on Channel 5 and exhibited South Africa’s ultimate experiences throughout January. The country was also in the limelight last month on the BBC as a consequence of David Attenborough’s ‘Africa’ show. Both shows generated interest which SAA were able to expolit.

Jon Danks head of UK&I marketing & communications, SAA said: “The integrated campaign ran across key digital, print, and social media channels, anchored to the range of adventures showcased in both shows.

“Our tie up with Charley and Channel 5 presented a cost effective broadcast solution alongside great support from partners such as Lonely Planet and tourist boards from across Southern Africa.”

UK January progress is even more remarkable given that in January last year the airline flew direct to both Johannesburg and Cape Town, since which it has dropped the direct service to Cape Town to focus on its network. The new campaign focused on the wide range of destinations across Southern Africa accessible via SAA’s Johannesburg hub.

The TV show has been hailed a success by broadcaster Channel 5 with nearly 4 million people in the UK watching, in turn engaging with SAA’s brand.

 

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Indian Ocean Islands and Africa see to attract tourists from Brazil « Car Hire Assistant Blog


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South Africa, Seychelles, Mauritius, Mozambique, Tanzania, Namibia, Botswana, Zambia, and Zimbabwe joined some 200 international hotel companies, destination management companies (DMCs), and tour operators to promote twin-centre holidays between South Africa and its neighboring countries and its islands.

 
 

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Indian Ocean Islands and Africa see to attract tourists from Brazil


South Africa, Seychelles, Mauritius, Mozambique, Tanzania, Namibia, Botswana, Zambia, and Zimbabwe joined some 200 international hotel companies, destination management companies (DMCs), and tour operators to promote twin-centre holidays between South Africa and its neighboring countries and its islands.

Explore South Africa was the fair taking place in Brazil and Argentina this week. South Africa is already enjoying large tourist arrival numbers from the South American countries, and they are not only after consolidating this big market, but to grow it even further. The pitch at the 2012 Explore South Africa has been twin-center holiday possibilities with the islands around Africa and with the neighboring states of South Africa.

One destination coming out strong with the twin-center approach with South Africa is the Seychelles. These mid-ocean. tourism-dependant islands have been advocating the spirit of working twin-centre approaches for the last two odd years. Their Minister responsible for Tourism was on hand to maximize the drive to the Brazil tour operators. “Twin-center holidays become a reality only when you go and find the tourism markets that could be attracted by a twin-centre possibility. For Seychelles, our belief is the sales pitch ‘from the Big Five… to the Best Five’ campaign that was being pushed. We are working to emphasize the compatibility of a South African safari holiday with a Seychelles beach holiday as its add-on. Seychelles is but some four hours on,” Minister St.Ange from the Seychelles said to the press in Brazil.

Delegations from all the other destinations present were also echoing the same messages. Victoria Falls, just next door from South Africa, was making its point strongly as was the totally private member delegation from the island of Mauritius.

Tourists from Brazil and Argentina already travel in large numbers to South Africa, which is why South African Airways and their Ministry of Tourism were the main driving bodies of this promotional fair in Brazil and Argentina. Explore South Africa is the dedicated travel trade fair for South Africa and for neighboring states and the Indian Ocean Islands.

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Posted by on 03/09/2012 in Tourism News

 

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Majete Wildlife Reserve to become Malawi’s only Big Five park


The re-introduction of a lion population will once again give it Big Five-status – a boast no other park in Malawi can make. The arrival of three lions – transported from South Africa by African Parks, in a project funded by Robin Pope Safaris – will complete Majete’s collection of the Big Five, the animal quintet by which all safari areas are today judged.  The other four members are the African elephant, the Cape buffalo, the leopard and the rhinoceros; all have been re-introduced or reinvigorated in Majete, with leopards the most recent to return, in October 2011 and January 2012.

Located in southern Malawi’s Lower Shire Valley, the beautiful 70,000-hectare Majete was granted protected status in 1955, but suffered from extensive poaching in the ‘80s & ‘90s, losing huge percentages of its mammals.  In 2003, however, the philanthropic African Parks Network agreed with the Malawi government to take charge of the park, which combines granite-topped hills, river valleys and lush forest.  In an inspirational project, African Parks set about restoring, restocking and rehabilitating Majete to its former glory.

Over the past nine years, at a cost of about £1.5 million, Majete has thus been re-fenced; had its law-enforcement teams re-trained and re-equipped; seen its infrastructure vastly improved; and been re-stocked with over 2,500 animals.  In short, African Parks has turned the reserve into a model of sustainable development and biodiversity.  Tourism is now slowly beginning in earnest, and Majete is that most cherishable of things: an outstanding African conservation success story.

Robin Pope Safaris, a Zambia and Malawi safari specialist operator, has worked with African Parks on several occasions, and that co-operation has continued with Majete.  In 2011, Robin Pope Safaris opened Mkulumadzi, one of only two lodges in the reserve, and easily the more upmarket option.  A blend of luxury and isolation, the property features eight chalets set beside the Shire River, under cover of mango trees.  Using top-quality guides, Mkulumadzi offers game drives, bush walks and safari boat trips, plus educational visits to local villages.

Restoring Majete to its former beauty and stature hasn’t merely been an exercise in attracting tourists. The true, stated aim is to benefit the people of Malawi and, in particular, Majete’s local communities. Poachers have, literally, turned gamekeepers.  Tourism will be strictly controlled, to enable a better visitor experience and also to better serve the wildlife.

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