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Emirates plans three new destinations


Emirates is embarking on a major expansion of its route network with three additional destinations to be launched in the next six months, on top of the 12 new routes already being rolled out in 2012.

From 1st November, Emirates will launch four weekly flights to Adelaide, rising to a daily service from 1st February 2013. Adelaide will be the airline’s fifth destination in Australia, currently served with 70 flights per week.

The airline’s current double-daily service to Perth will grow to 19 weekly flights from 1st December, becoming a triple daily operation from 1st March next year.

The French city of Lyon will be added to the Emirates’ network from 5th December, the carrier’s third point in France after Paris and Nice. Emirates will operate five weekly flights to this vibrant economic and tourism centre of south eastern France.

From 6th February 2013, Emirates will begin flights into Poland, where recently the World bank predicted the highest economic growth in the Central and Eastern European region. The airline will operate a daily service to the capital, Warsaw.

Emirates, one of the fastest growing airlines in the world, has launched nine new destinations so far in 2012; Rio de Janeiro, Buenos Aires, Dublin, Lusaka, Harare, Dallas, Seattle, Ho Chi Minh City and earlier this week Barcelona.

Lisbon will launch on 9th July, Erbil follows on 12th August and Washington comes on board as of 12th September.

 

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Europcar unveils its communications campaign for the Tour de France 2012


The Tour de France 2012 is due to start in ten days. Europcar, Europe’s leading car hire company, will be accompanying the 9 riders in Team Europcar and Tour organisers ASO along the roads of the Tour de France for the second year running. For this year’s race, Europcar has decided to launch a major communications campaign in its eight main countries. Via social networks, public relations and commercial offers, staff, clients, fans and sports lovers will be able to follow every minute of the 2012 Tour with Europcar.

With 22 wins and numerous podiums, Team Europcar riders were among the main players in the peleton throughout the 2011 season. For its second year as the main sponsor of the Vendée team, Europcar is rolling out a large internal and external communications campaign at all audiences to communicate passion for the Tour and instant news of Team Europcar.

“After an exceptional season in our first year as main sponsor, we would like to consolidate the brand’s visibility whilst enabling all our audiences to show their passion and love for Team Europcar. We have developed an ambitious communications program that offers this proximity and intimacy with Team Europcar. Customers, staff, fans, everyone will be able to live Team Europcar’s adventure during the Tour de France to the full”, says Marine Boulot, Europcar Group Communication Director.

Europcar Partners of the Tour de France
As the Tour de France’s official car hire company, Europcar will provide cars for ASO, organisers of the world’s most famous cycle race. Europcar Belgium will be at the pre-Tour in Liège, with a stand, and Europcar will then be at all the stages with the pavilion in the Village Départ.

Hospitality programmes
During the Tour de France, Europcar will be thanking its customers and would like to share with them a unique moment at the heart of the cycling team. A public relations program has therefore been put in place, from the start in Liège to the finish on the Champs-Elysées. More than 120 guests will support Team Europcar before, during and after the race.

Internal communication
The Europcar Group’s 6,500 staff remain the Team’s main supporters. In 2012, they will be even more aware of what’s happening day-to-day in the team with a new dynamic programme of ambassadors in the Group’s main countries. Around 10 members of staff have been selected to mobilise in house around Team Europcar

At the centre of the internal communications plan, a secure platform will be provided on teameuropcar.com. This will be entirely for staff and provide exclusive information on Team Europcar, a competition, a “geoquiz”, bringing together international teams will be organised. The winning team will be invited to the finish of the race on 22 July.

 
 

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