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South Africa boosted by exposure to UK travellers


South African Airways Extreme Fares campaign has seen exceptional 2013 figures for the airline in the UK, with income up 70 per cent year-on-year across some channels. The unprecedented improvement in January bookings comes after the recent launch of South African Airways’ focused winter adventure travel marketing campaign.

This witnessed the airline partner with adventurer Charley Boorman for his 4 part TV series Charley Boorman’s South African Adventure, which was broadcast on Channel 5 and exhibited South Africa’s ultimate experiences throughout January. The country was also in the limelight last month on the BBC as a consequence of David Attenborough’s ‘Africa’ show. Both shows generated interest which SAA were able to expolit.

Jon Danks head of UK&I marketing & communications, SAA said: “The integrated campaign ran across key digital, print, and social media channels, anchored to the range of adventures showcased in both shows.

“Our tie up with Charley and Channel 5 presented a cost effective broadcast solution alongside great support from partners such as Lonely Planet and tourist boards from across Southern Africa.”

UK January progress is even more remarkable given that in January last year the airline flew direct to both Johannesburg and Cape Town, since which it has dropped the direct service to Cape Town to focus on its network. The new campaign focused on the wide range of destinations across Southern Africa accessible via SAA’s Johannesburg hub.

The TV show has been hailed a success by broadcaster Channel 5 with nearly 4 million people in the UK watching, in turn engaging with SAA’s brand.

 

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Eitad Airways extends codeshare agreement with Air France


Etihad Airways has further developed its relationship with Air France-KLM, with the announcement that the UAE flag carrier will lease an Air France Airbus A340-300 for use on the Paris-Abu Dhabi route from May 15 to November 30. Under the arrangement, Air France will run the 272 seat aircraft as one of Etihad Airways’ 2 daily Paris-Abu Dhabi return services.

Last October, Etihad Airways and Air France-KLM forged a tactical collaboration which allowed the 2 airline groups to work together to create value for each airline.

The agreement extended the UAE flag carrier’s European network with code-share services beyond Paris to Bordeaux, Copenhagen, Madrid, Nice and Toulouse, and saw Air France place its AF flight code on Etihad Airways operated flights between Paris Charles de Gaulle and Abu Dhabi, and to cities further afield. The agreement also played a crucial role in Etihad Airways revealing direct Amsterdam-Abu Dhabi services effective May 15, in addition to KLM boosting its direct Amsterdam-Abu Dhabi services to daily from summer 2013.

Kevin Knight, Chief Strategy and Planning Officer at Etihad Airways, said: “This agreement to wet-lease an Air France A340-300 aircraft demonstrates the mutual benefits generated by our close relationship with Air France-KLM. On the back of recent announcements, this latest cooperation deal is good for both carriers in terms of better optimising our fleets for the rest of 2013.

“The temporary wet-leased EY37 and EY38 return service will also see Etihad Airways cabin crew on board, working alongside Air France attendants to provide our guests with an inspired travelling experience that the world’s leading airline is best known for.”

 

Car Hire Assistant provide a price comparison service for car rentals in 175 countries, utilising 800 suppliers, supported by 30,000 rental locations. The service is free to use and nothing is added to the rental price.

 
 

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Enterprise Rent A Car expands home working pilot


Car hire company Enterprise rent-a-car is expanding its home-working pilot programme after experiencing significant positive results after only a few months.  Enterprise launched the pilot to establish whether home-working was a viable approach to growing its call centre, based in Aldershot. During the pilot, call centre employees from the Enterprise Business Support (EBS) facility were given the opportunity to work from home and were set up with all the technical support to make this a success. EBS is primarily responsible for handling telephone reservations and due to the growth of the business and the premises were almost at capacity.

Enterprise then compared the cost of setting up an employee to work from home against the cost of having an office-based employee. The comparison showed the cost of an office-based employee is around £5000 per year whilst the cost of a home-based employee is only £1500 in the first year for set-up costs and is then almost minimal in subsequent years.

This immediate 70 per cent cost-saving, combined with several other very compelling benefits which the company has seen from the programme, has demonstrated that home-working is a very successful business approach.

Some of the other benefits of the home-working pilot have included improved retention, reduction in absenteeism and disciplinary issues, higher employee satisfaction and a more diverse work force – helping the company to fulfill its wider commitment to creating a fully inclusive and diverse work place.  The retention level for EBS home-based employees is 80 per cent, almost 20 per cent higher than the national average for call centres. In addition, the home working programme has made it easier for Enterprise to provide out of hours call centre assistance, improving the customer experience.

As a result, Enterprise will be expanding the programme as demand for call centre employees increases moving forwards, with a view to achieving a target of 50 per cent of EBS employees becoming home-workers over time.

Leigh Lafever-Ayer, HR Director UK and Ireland at Enterprise Rent-A-Car, said, “Most of our UK employees are branch based and need to be on the branch floor to look after customers. So we’ve focused our home working opportunities on back office functions. We’ve proved employees can be as effective working from home and this approach can help control cost. It’s evidence that flexible working can be a very successful business strategy.

“We’ve also found that we’ve been able to recruit a more diverse work force to our call centre because we can offer greater flexibility. The home-working pilot has attracted a completely wide group of candidates from working mothers to retired company directors, people who want to work and be part of an ambitious business, but need the flexibility of working from home.”

Katy Harding is one of the home-based Customer Service Specialists at Enterprise Rent-A-Car and lives in Farnham, Surrey.

She says: “Since becoming a home worker, I have definitely seen my work-life balance improve for the better. I find I have much more time for my family and friends, which is ironic as I actually now work more hours per week than when I was office-based.Compare Car Hire with Car Hire Assistant

“Although occasionally I miss the friendly faces, I find I am much more productive at home, plus it’s nice to not have to fight for the parking space, or, wait for the over-crowded bus to get home.”

Car Hire Assistant provides a car rental comparison service which includes local car hire companies as well as well know brand names such as Sixt, Europcar, Avis, Budget, Hertz, National car rental, Thrifty, Alamo and Dollar. Car Hire Assistant can compare up to 550 suppliers in under a minute via a website search engine, or a mobile app for the iPhone called “CarHirePro“ which can be downloaded by following the link or searching for “Car Hire Assistant” from any iPhone.

 

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Emirates to introduce CBeebies on flights


BBC Worldwide has secured a deal with Emirates to launch CBeebies as the airline’s first-ever branded channel targeting children aged six and under.

Loved by children and their carers the world over, CBeebies offers a range of high quality programmes which encourage the BBC’s youngest audiences to learn through play in a consistently safe environment.

From November 1st 2012, Emirates will feature a bespoke CBeebies branded channel showing a selection of long-time kids’ favourites like the award-winning Charlie and Lola and Nina and the Neurons.

The CBeebies channel on Emirates will also be home to several titles developed by the BBC and BBC Worldwide for the international CBeebies television network, including Andy’s Wild Adventures, Baby Jake and Mr Bloom’s Nursery.

The dedicated CBeebies branded channel on Emirates compliments additional programming from the BBC, such as Sherlock (BAFTA, Royal Television Society), starring Benedict Cumberbatch and Martin Freeman, the landmark documentary series Frozen Planet, narrated by world-renowned naturalist Sir David Attenborough, and classic comedy series Absolutely Fabulous and Fawlty Towers.

Also available on Emirates is the BBC’s Live Text News and Sport service, which has kept passengers up to date for almost a decade.

Ian McDonough, senior vice president, BBC Worldwide Channels said: “As a company, we are committed to serving our international audiences – both young and old – with the best British content across a range of media platforms.

“This CBeebies branded channel on Emirates will keep young fans entertained and bring yet more children on a journey of learning and discovery.”

“Emirates believes that providing the best in in-flight entertainment is one of the key factors in a successful flight and we continuously invest in expanding our offering to our passengers,” said Patrick Brannelly, Emirates’ vice president corporate communications product, publishing, digital & events.

“Building upon the large selection of children’s TV channels already onboard, adding the dedicated CBeebies channel is just another example of how Emirates meets the needs of our passengers – be they young in age or young at heart.”

Compare car hire in any one of 175 countries with Car Hire Assistant, the car rental price comparison site. Car Hire Assistant can compare up to 550 suppliers in less than 1 minute. The summary will typically include major brands such as Avis, Hertz, Budget, Alamo, National, Enterprise and Sixt, as well as major local or regional rental operators. Car Hire Assistant adds nothing to the rental price and cars can be booked instantly in a very simple and fast, three stage process.

 
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Posted by on 24/09/2012 in Airlines

 

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Sixt continues UK expansion


Sixt has announced the opening of a new branch in Edinburgh, which is their second outlet to open in the city.

The new rental-location is situated at Abbeyhill in the Royal Mile area and near the historic Palace of Holyrood and offers a full range of vehicles to suit both personal and business needs.

The branch’s fleet will feature a range of vehicles for hire, including economy and family cars, convertibles and premium brands such as Mercedes and BMW, to people carriers and vans.

Paul McLoughlin, managing director of Sixt UK, said: “The opening of a second branch in Edinburgh underlines our commitment to provide greater mobility in a bustling and lively city.

Compare Car Hire in the UK“We are very pleased to be able to offer a more extensive service in Edinburgh and provide even more convenience and flexibility to our customers.”

Car Hire Assistant compares prices with up to 550 rental companies, including Sixt, Avis, Hertz, Alamo, Enterprise, National and Budget, as well as a range of local or regional car hire operators to find the best deal on a rental car. Car Hire Assistant covers 175 countries, with more than 30,000 locations. The service is free to use and nothing is added to the rental price.

 

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easyJet woos the business and corporate market


easyJet has inked a new travel deal with parliamentarians which promises to provide affordable travel for MPs and peers.

The year-long preferred partnership deal between easyJet and Travel Management Company Hillgate Travel will deliver low cost, flexible fares to MPs as well as providing support for MPs’ constituency and Commons Select Committee’s travel arrangements and will be open for all MPs, Peers and Houses of Parliament staff.

Carolyn McCall, Chief Executive of easyJet, commented: “We believe this new deal will not only help give MPs and Peers easy and affordable travel but will also safeguard the taxpayers’ purse.

“We know that many MPs, Peers and Government ministers already fly with easyJet. This deal will make it easier and more cost effective than ever before. We are sure they will vote with their feet and travel with easyJet across Europe.

“This deal is a good example of easyJet’s strategy of increasing the number of business travellers flying with the airline. Over 9.5 million business travellers fly with easyJet each year. They are attracted by our combination of low fares and friendly service, carrying our passengers to primary airports at convenient times.”

Compare Car Hire BerlinTravellers can also save money on car hire by using car rental price comparison site, Car Hire Assistant. Operating in 175 countries, Car Hire Assistant can interrogate prices from up to 550 suppliers including major brands such as Hertz, Avis, Sixt, Budget, Alamo, Enterprise and National, providing a summary of the best deal available. Car Hire Assistant add nothing to the price and the comparison search takes under 1 minute with a simple and fast 3 stage process to book the hire car.

 
 

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Sixt acquires powerful franchise partner in Ireland


Sixt customers can now benefit from an improved range of services in Ireland. Sixt, Germany’s largest vehicle rental company and one of the world’s leading providers of high-quality mobility services, has joined forces with a strong vehicle rental partner on the Emerald Isle. The franchisee has around 20 years’ experience in the field and is renowned for its outstanding service.

Sixt offers an extensive range of vehicles for customers in Ireland. Models range from Opel and Toyota to Audi and Mercedes. The fleet caters to all requirements: from small and mid-sized cars to SUVs, premium vehicles and minibuses. Many of the vehicles are equipped with automatic transmission.Compare Car Hire in Ireland

Both private and business customers have a range of options to choose from when it comes to the rental period – from classic 24-hour rentals to rental periods lasting a couple of weeks or even several months. Initially, Sixt customers can pick up their vehicles at a variety of different locations in and around Dublin, such as in Dublin city centre or directly at Dublin International Airport: the point of arrival for almost all leisure and business travellers.

Sixt has been present in the Irish vehicle rental market since 1998. Since July 2011, Sixt has also offered a range of high-quality leasing services all over the country. Just as in the vehicle rental sector, Sixt also works together with a high-quality, experienced franchisee in the full service leasing sector. This ensures that Sixt is able to keep up with rising demand from business customers for fleet solutions Europe-wide.

Detlef Krehahn, Senior Vice President International Franchise at Sixt: “We are delighted to have on board such an experienced company with the highest standards in quality and service as our partner in Ireland. Private and business customers alike will soon benefit from this new partnership. What’s more, the new partnership will make a key contribution to creating synergies between Sixt partners and companies in Ireland and the United Kingdom in the vehicle rental and leasing sectors.”

 
 

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